Creativity and innovation are the cornerstones of corporate success. From music and the arts to science, technology and management, most innovative contributions have emanated from the United States and Northern Europe. There are signs, however, that other parts of the world are catching up. Many of the jobs that are outsourced from the US are currently relatively unskilled - telephone support, airline ticket reservations, for example, but this is changing. Accountancy work such as tax preparation is being done in India and elsewhere as is the preparation of architectural drawings, semiconductor and engineering design. In other words, skilled work is beginning to be outsourced also. The trend will continue for creative projects to be moved abroad where skills can be purchased at a considerable discount to the US and Europe.