The current economic and social turmoil may prove to mark the advent of a new era - the Era of Creativity, potentially as revolutionary as the industrial revolution.  
    Old management models have finally been put to the test and have been found lacking.  Employees require more from employers as do customers, regulators, investors, the media and the general public.  Corporate ethics have never been tested to the extent they are now; the demand has never been greater for a new model of organizational management – management for creativity.  

As individuals we are challenged by new industry practices such as outsourcing which are challenging our security.  The old values, including educational achievements, fail to guarantee opportunity.  We are being challenged to accept a new currency – the currency of creativity.  Creativity is the new ‘value-added’ for individuals, organizations, cities and nations in the upcoming era. Those that recognize this will be the leaders of the new era, those that do not will struggle.

‘Embracing the New Era’ looks at creativity from a new perspective in order to prescribe how we can position it at the top of our personal and organizational priority list.  It examines how we can manage ourselves and our organizations in order to recognize opportunity from economic turbulence, and how we can generate flexible, stable and happy environments that are adaptable to our changing times.

Chapter lineup:

TOWARDS THE NEW  ERA
THE ROLE OF MANAGEMENT
CREATIVITY & CREATIVE DECISION MAKING
CREATIVITY, GROUPS AND INDIVIDUALITY
CREATIVITY AT THE INDIVIDUAL LEVEL
LEADING FOR CREATIVITY

PART 2 – Techniques & practices in innovative organizations

BRAINSTORMING (REVISITED)
CREATIVE PROBLEM SOLVING
CREATING THE CREATIVE ENVIRONMENT

Available on Amazon or Create Space

© Andre Walton, 2010
email: creativepaths@hotmail.com,  
websites: www.creativepaths.org
www.creativepaths.org.uk